The real challenge - and fun - of doing this project came in figuring out how to perform this marriage between ballet and digital mobile technology. It's quite the mix of sensibilities! But TWB under Septime's leadership has always been quite cutting edge and forward thinking, so the environment for this sort of fusion was definitely right. I think we succeeded in achieving a really nice balance with this App and managed to capture the essence of TWB's spirit.
I am already using the TWB App every day - it's great to check for showtimes, open enrollment class schedules and find out more about our artists. And The Nutcracker game is fun-as-heck. We're thrilled to offer this for our patrons.